Tuesday May 20, 2025

Sheila Lirio Marcelo: Entrepreneurship, AI, and the Invisible Labor of Care

Sheila Lirio Marcelo, founder of Care.com and Ohai.ai, shares her remarkable journey from young immigrant mother to tech founder and CEO. She opens up about the sacrifices behind entrepreneurship, the hidden costs of unpaid labor, and the systems she’s building to support families and restore connection. Sheila reflects on raising capital, staying data-driven while leading with heart, and the dualities of bold, authentic leadership. With wisdom forged in both business and life, she offers a compelling vision for how technology—and self-awareness—can help us lead better, live more fully, and love deeper.

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